The Sedentary/Active Brain poster compares the hotspots of brain activity of sedentary and active individuals through a top to bottom lenticular flip.

This piece was designed with audience interactivity in mind; while the viewer is evidently informed of the effects of sedentary behaviour the human eye alone cannot see, they are subjecting themselves to the theme’s underlying message, “your body is meant to move,” through physically active participation.

This project was awarded an Honourable Mention from Adobe in the Adobe Design Achievement Awards 2015.

• TYPE Information Design
• MEDIA Lenticular lens on digital print
• SIZE 16in x 24in